Business Information
PLAYNOW! is a wondrous family-owned neighborhood toy store with a focus on classic toys and games that stand the test of time as well as the latest trends that your kids will be craving. With a focus on quality, PLAYNOW! carries brands like Brio trains, Bruder trucks, Playmobil, Lego, Mattel, Fat Brain, Douglas plush, Corolle dolls, Creativity for Kids, Educational Insights, Melissa & Doug, Thames & Kosmos science and many more. All the toys, games, puzzles can be found both in stores and online for your convenience.

PLAYNOW! Westfield, MA

"Here are 11 kid-friendly Memorial Day activities for the whole family from @highlightsforchildren! https://parents.highlights.com/11-memorial-day-activities...

Our developmental selection includes an excellent variety of sensory bins that allow children to explore various textures. We've recently added the Very Hungry Caterpillar bin to our collection!

Hi everyone! If you would like our Holiday Catalog sent to your home, enter your address on our website by Sunday, 7/28/24. https://www.playnowtoy.com/account/register/

Lorcana Chapter 5- Shimmering Skies is here!

Introducing the silent indoor basketball – the perfect gift for energetic play without the incessant bouncing noise! This innovative 7-inch basketball features an inflated core with a soft exterior, allowing for dribbling, bouncing, shooting, and scoring... all in silence! Only $15.99!

Opening Times
Mon-Sat 10am-6pm, Sun 11am-5pm

Payment Methods Accepted
American Express, Android Pay, Apple Pay, Cash, Discover, Invoice, MasterCard, Visa

Email Addresses
info@playnowtoy.com

Products:
Activity, Action Figures, Arts and Crafts, Books, Collectibles, Construction, Developmental, Dolls, Fidget, Educational, Games, Imaginative Play, Infant, Models, Music, Outdoor, Plush, Preschool, Puzzles, Rideons, Role Play, Science, Sporting Goods, Vehicles

Brands:
Melissa & Doug, Pokémon, Douglas, Bruder, Schylling, Fisher Price, Breyer, Thames and Kosmos, LEGO, Barbie, Lorcana, Panini, Hot Wheels, Ravensburger, Calico Critters, Spin Master, Gund, CollectA, BRIO, Kidoozie, Magic the Gathering, PLAYMOBIL, Magna-Tiles, Winning Moves, Creativity for Kids, The Toy Network, Hasbro, University Games, DJECO, Learning Resources, Asmodee

Specialties:
Toys & Games you can't find anywhere else.

Associations:
Astra, The Good Toy Group

Languages:
English

Established:
2020

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